It is set to put smartphone usage at the centre of it brand communications strategy. It blamed the fall on competition in the Indian market where it holds 51% but prices declined by 15%. ![]() In its results for the six months preceding September 30 Vodafone revealed its revenue growth had fallen 3% to £21.8bn. The company aims to use half of this to ease falling prices and regulatory charges with the rest going towards investment. It said the cuts will come in from operational restructuring rather than job cuts. Vodafone’s iPhone campaign kicks off as the company announced plans to make £1bn savings over the next two years. O2’s, which signed exclusive deal to sell the iPhone in 2007, has been a victim of its own success as it admitted last month that its London network was stretched to the limit as a result of iPhone usage. Despite the capabilities of the iPhone its ability of the networks to deliver them effectively has become a matter of concern especially in London where there is the highest concentration of iPhone users. If Vodafone is planning to use this strategy over price cuts it may well find consumers are prepared to listen. ![]() ![]() Orange announced it had sold 30,000 units of the handset yesterday, the first day it was available. Vodafone’s iPhone launch is not set to occur until next year, however it has good reason to get a hit in early. Email newsletters have been sent to anyone who registered an interest in the Vodafone iPhone claiming tests prove its video download speed is significantly higher than the other two networks.
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